When is Brazil’s bread pudding going to be a thing again?
When Brazil’s Bread Pudding was the toast of the country, the idea of its return was inevitable.
But with a new law banning the export of Brazilian bread, it seems that the future of this staple bread is about to be in question.
The new law, passed in December and signed into law on February 1, bans the sale of bread pudding, which comes from the Brazilian cow.
The move has sparked a firestorm of controversy, with critics accusing the government of being insensitive to its citizens’ health and saying that the ban will force bakeries to stop baking the dish.
The ban on bread pudding has already been widely condemned by the public, with some people saying that they are unable to buy the delicious dish.
“It’s not possible to get bread pudding for free, even if you want to,” said Paulo da Silva, a member of the Brazilian Workers’ Party (PTB) and one of the authors of the new law.
“But we can’t ban it,” he added.
While the new bill may not be a solution for all Brazilians, some are optimistic that the move will be a boon for those who are unable or unwilling to buy bread pudding.
“This is a good step in helping the bread pudding industry,” said Brazilian food writer, actor and activist Rene Gilroy, who is also the editor of the online magazine “Sistema de Pâtisseras.”
“It will make bread pudding more accessible to everyone.”
But for the bread bakeries, the ban could be a double-edged sword.
“People who are able to buy it now, they can’t use it again,” said Bruno Pereira, who runs a bakery in the northern city of Rio de Janeiro, and also serves as a spokesperson for the Brazilian Baking Association.
“The market is very small.”
“People have the luxury of knowing that it’s safe, and people don’t have the responsibility to do anything dangerous,” Pereira added.
The Brazilian bakery industry is not the only one suffering from the ban, however.
Other industries in the country have been hit hard by the new regulations.
Brazilian meat and dairy industries have been struggling with the high cost of raw meat and milk, while many small manufacturers are also losing money.
“I can’t imagine going to work anymore, I can’t sell my product,” said Rene Ferreira, a Brazilian food blogger and president of the Brazilians for a Fair Economy, which has called for the ban on the sale and consumption of bread and other products from Brazil.
“I can only think of selling a loaf of bread, or a cup of coffee, or an avocado.”
“This ban is going to hurt small businesses, which are already struggling, as well as small businesses that have lost money in the last year,” said Agustin Carvalho, president of The Brazilians of a Fair Economics, a trade association that advocates for the rights of small businesses in Brazil.
The group has also called for a moratorium on the importation of bread products from outside of Brazil, citing concerns that the new legislation could restrict the country’s export opportunities.
“The bread industry is very vulnerable because we can see that they can get their product but we can also see that it will take more than that,” said Ferreiras.
“And I think that’s what we’re seeing.”
Brazil’s bread woes are not the first time the ban has caused a stir in the industry.
In 2011, the country enacted a similar law that restricted the sale, consumption and transport of Brazilian cheese.
Brazilians have been protesting the law ever since.
“People who eat cheese, they’re going to suffer because we’re going through a severe economic crisis,” said Carvalha.
“We’re going out of business.
People are going to feel deprived.”
According to Brazilian food producer, Agustín Carvalhosa, the new ban will not only cause a dent in the Brazilian cheese industry, but will also make the country one of those countries that relies on imports from abroad.
“If Brazil loses its export opportunities to China, Mexico and the United States, it will be affected by it as well,” Carvalhias told Polygon.
“This is the result of a lack of respect for the country that we have been living in for a long time.”
“In my opinion, it’s a very dangerous precedent for Brazil, and I believe that it is going against the values that Brazilians hold dear,” Carvellas added.
“There are too many people who feel that this law has become a way of making Brazil a more dangerous place to live.”
Follow Daniela Baca on Twitter: @danielabaca